Month over month
How November 2026 compares
Change is measured against October 2026.
Total spend
$42,091
-52.5% vs. Oct 26
Subscription starts
2,331
-59.8% vs. Oct 26
Blended cost / start
$12.19
31.1% vs. Oct 26
Self-serve online
96%
Share of starts through the cart
Trend
Spend, starts and cost per start
Levers
Marketing levers, month over month
| Source | Nov 26 | Oct 26 | Change |
|---|---|---|---|
| Campaigns | 334 | 767 | -56.5% |
| Paywall | 2,011 | 4,053 | -50.4% |
| All starts | 2,331 | 5,804 | -59.8% |
Paid
Paid channel spend & efficiency
| Channel | Spend | Cost / start | Change |
|---|---|---|---|
| Search / SEM | $23,997 | $182 | +35.4% |
| Paid social | $11,431 | $1,270 | -5.1% |
| Programmatic / display | $2,000 | $2,000 | -31.0% |